Resumen:
Executive Summary
Creating targeted value propositions adapted to different market actors is fundamental to enticing their willingness to integrate resources to co-create value in flexible markets. This task will define and test value propositions for market actors, including DSO, TSO, Aggregators and consumers (distinguishing between small load providers -such as residential or commercial consumers-and large load providers, such as town councils).
The value propositions identified in this task will then be used (1) to guide the consumer engagement strategy, (2) to define the value chain services and business models, and (3) to define the feasible and viable value that each service can deliver.
We draw from Service-Dominant Logic and its application to the energy industry to understand the role of Value Propositions in market making. The S-DL foregrounds the role that value propositions have in market making insofar as they enable service exchanges; to create value, each actor promises value to another actor that can only reject or accept this promise of value. This central tenet of S-DL provides the theoretical anchor of our approach: markets will develop if customers accept the value propositions crafted by offerors.
Consequently, developing value propositions that create value for customers and are thus likely to be accepted is assumed to be a foundation for the emergence of flexibility markets. [...]
Resumen divulgativo:
Este entregable presenta los resultados que permiten alcanzar el siguiente objetivo: garantizar una oferta relevante para cada actor del mercado en una solución flexible mediante la definición de propuestas de valor significativas.
Palabras clave: Value Propositions; Market Actors; Flexibility Markets; Demand Response; Energy Consumers; Service-Dominant Logic (S-DL)
Proyecto del IIT: BeFlexible (BeFlexible)
Entidad financiadora: Comisión Europea. Horizon 2020 – Cooperation / Energy
Fecha de publicación: 13-09-2023
IIT-23-487I
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